Shopping Centre

Meet the great man!

Published:  14 December, 2006

Propinvest has invested in a hi-tech alternative to the traditional grotto this year with a 'fly on the wall' exposé of Father Christmas called 'Big Daddy.'

Video screens have been installed in six centres: Martineau Place, Birmingham; The Galleries and Marketgate, Wigan; Headrow, Leeds; Prescot shopping centre, Prescot; The Paisley Centre, Paisley; and Callendar Square shopping centre, Falkirk, and Father Christmas and his team are broadcasting in real time to each of the centres.

Through live links there are opportunities for over 600 children to speak one-on-one to the great man, 'Big Daddy' himself.

"We're expecting a dramatic increase in footfall as a result of Big Daddy," says director of property Gabriel McLaughlin. "This is a massive opportunity for shoppers to see the real Father Christmas for the very first time."