Shopping Centre

Marketing: what will work

Published:  01 August, 2004

International marketing experts will next month debate how shopping centres can attract consumers who have more choice in how to spend than ever before.

The second ICSC European marketing seminar will be held in CentrO, Oberhausen on September 10 and 11.

Seminar chair Eileen Connolly, of Donaldsons, said shopping centre professionals must widen their knowledge to stay ahead of the competition.

“This seminar is about examining what works and what doesn’t – and most importantly, why,” she added.

Speakers will include Karl Kalcher, md of marketing practice MindFolio, and Clive Woodger of brand design consultancy SCG London. Details: 020 7808 7021.