Barry's launches Buy Lo format to challenge discount stores
Published: 27 August, 2009
Irish wholesaler Barry’s has launched a direct challenge to discounters Lidl and Aldi, which have been thriving in the recession, with the trial of its Buy Lo format. A trial store opened on the Tougher Industrial Estate in Newbridge and reportedly traded well before it was forced to close due to planning issues.
The Buy Lo format trades from up to 15,000 sq ft and carries no more than 1,000 SKUs, all major brands.