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Footfall Index: July 2009

Published:  27 August, 2009

Footfall across the UK fell by 2.3 per cent in July following a similar performance over the last three months, according to the Retail Sales Monitor from the BRC and KPMG.

 

July saw a modest month-on-month increase of just 3.1 per cent despite the start of school holidays and summer sales. The hot weather initially enticed people outdoors and away from shopping centres, but even rain and cooler temperatures failed to draw the number of shoppers seen in previous years.

According to the Experian Regional FootFall Index, the biggest drop occurred in London with figures falling by 3.8 per cent. The UK’s worst affected regions were Wales and the South West and Scotland, where footfall fell by 6.3 per cent and 6.6 per cent respectively. The South East performed better with a rise of 2.6 per cent.

Despite a continuing decline in retail footfall, the figures revealed a change in consumer behaviour with footfall across Britain’s retail parks increasing by 0.2 per cent. The upturn in the housing market triggered a surge in first time buyers needing furniture, ‘white goods’ and homewares.

Retail parks have become the destination of choice for one-off, big ticket purchases, and the sector has been performing consistently well over the last 12 months compared to other areas.