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Easter footfall is up on last year and online retailers get more hits

Published:  09 April, 2010

The Experian FootFall UK National Index for March 2010 up until the end of Easter weekend revealed a year-on-year positive performance of 1.0 per cent and a modest month-on-month uplift of 0.1 per cent.

Wales and the South West was by far the strongest performing region, with a 13.5 per cent uplift in footfall compared with 2009. The West Midlands saw an increase of 2.1 per cent, while London’s footfall remained unchanged from last year. However, Northern Ireland suffered a 4.6 per cent drop, with a fall of 3.9 per cent in the North East.

The retail park sector offered retailers a significant boost, with the sector experiencing a substantial year-on-year increase of 7.8 per cent in shopper numbers.

Anita Manan, senior analyst at Experian, commented: “The modest month-on-month uplift of 0.1 per cent was buoyed by the wet weather conditions, influencing shoppers to head to the high street over the Easter weekend. It’s also likely that the use of online promotions to drive in-store shopper traffic played a key role in offering retailers some welcome relief.”

Experian has also analysed visits to retail websites over the Easter holiday period (Good Friday to Easter Monday) and found an increase of 0.8 per cent in the UK compared with Easter 2009.

“Retailers did particularly well on Easter Monday, which was the fifth busiest day for online retailers so far during 2010, with visits increasing by 3.6% between 2009 and 2010. This data illustrates the importance of the online retail channel during busy retail periods,” commented Robin Goad, director of research at Experian Hitwise.