Shopping Centre

Fashion designer Jeff Banks visits Lakeside Village

Published:  13 April, 2011

One of Britain’s best known designers, Jeff Banks – who has been in the fashion industry for 40 years - surprised staff and shoppers on Saturday when he made an appearance at Lakeside Village.

The Jeff Banks brand which currently has 14 stores nationwide, including one at Lakeside Village selling the latest men’s fashion with discounts of at least 30 percent off high street prices, is planning to open a further six stores in the next two years.

The visit helped to drive both footfall and sales and boosted staff morale. Michael Vernon-Lilly, Jeff Banks store manager said: “All of my staff had such a great day meeting Jeff, there was a great atmosphere and Jeff’s constant enthusiasm and willingness to help was infectious. I think everyone’s morale and passion for the brand increased and him taking the time to befriend us all and learn our names was a wonderful representation of the brand that we work for. I’m certain we shall all be talking about his visit for a long time to come.”