Shopping Centre

Bluewater chosen by five new brands

Published:  11 October, 2011

Five international brands, are to open new stores at Bluewater, totalling almost 8,500 sq ft

Aspinal of London, Sacoor, Whilstles, Pandora and Paperchase bring the total number of brands to have committed to Bluewater so far this year to 33, just one behind the record set in 2010.
Aspinal of London is to open its first standalone store outside of London, and only its fifth in the UK, at Bluewater. The 1,596-sq ft boutique is situated on Bluewater’s lower Guildhall, next to Rigby & Pellar, and will open in time for Christmas
Sacoor, the Portuguese menswear brand, is to open a 1,950-sq ft store, its third in the UK, on the lower Guildhall close to Gant, Wolford and Office. The unit is currently occupied by Karen Millen, which is in the process of fitting out its new upsized store on the lower Guildhall. Sacoor will open in spring 2012.
Whistles is relocating to a 914-sq ft unit on the upper Rose Gallery, close to Hugo Boss and the Omega boutique. Whistles is to introduce a new store design at Bluewater, and will open for Christmas
Pandora is to open a second store at Bluewater. The 1,567-sq ft unit, on the upper Rose Gallery, is next to Bestseller and opposite the Omega boutique. Pandora will open in time for Christmas
Paperchase is relocating to a 2,864-sq ft store, which includes a 500-sq ft mezzanine, on the upper Guildhall, adjacent to Gap Kids, Fossil, Hollister and Zara. The store will also be open for Christmas
Guy Thomas, head of retail leasing at Lend Lease, said: “All five are powerful endorsements of Bluewater’s enduring appeal as a first-choice destination for premium brands. Their diversity, quality and product ranges are significant additions to Bluewater’s offer. Together with the opening of the recently announced Plaza restaurants and The Events Venue next month, Bluewater is providing ever-more reasons for guests to visit.”
DTZ and CBRE acted for Bluewater. Wilson McHardy represented Aspinal of London. CBRE acted for Sacoor and Paperchase, Stephen Kane & Co for Pandora, and Retail Property Services for Whistles.