Westfield strikes partnership with Sony Music
Published: 01 November, 2011
Westfield has announced Sony Music as an exclusive music partner at Westfield Stratford City and Westfield London.
This partnership, brokered by Manning Gottlieb OMD, will provide Westfield shoppers with Sony Music content through Westfield’s ‘Music News Channel’, which is available for shoppers to engage with via LCD video walls and ‘digital spectaculars’ - 19.5ft x 12.5ft revolving LCD screens.
Each week Westfield’s ‘Music News Channel’, produced by ITN, will run an ‘Artist of the Week’ slot which will run on Westfield’s Stratford’s digital spectaculars.
These ‘Artist of the Week’ slots will feature a mix of exclusive video content from Sony Music, artist history and news in addition to sales information, which will direct shoppers to purchase music in-store at HMV.
Bill Giouroukos, director of operations at Westfield, said: “Our digital spectacular screens offer a platform for brands such as Sony Music to interact with Westfield shoppers in a unique, purchase-oriented environment and we’re delighted to sign this partnership with Sony Music to provide our visitors with a more engaging and cutting-edge shopping experience. Sony Music is a globally recognised music brand and we are looking forward to bringing their latest music, videos and content to Westfield visitors.”