Shopping Centre

SpaceandPeople Vitality Index - March 2012

Published:  20 April, 2012

Every month from now on Shopping Centre will be carrying the SpaceandPeople Vitality Index. 
The index – benchmarked for confidentiality – reflects the level of bookings for short-term promotional space in shopping centres across the UK from advertisers, promotors and retailers.

Although overall business levels are reduced due to an earlier Easter, there is a significant increase in the number of brand roadshows booking and in long term retail activity when compared to the same period in 2011, according to SpaceandPeople. 

Top 5 Recent Brand Experiences
Tate & Lyle Sugars – promoting their new product ‘50% less calorie’ sugar, Tate & Lyle Sugars toured multiple shopping centres throughout the UK, including the Whitgift in Croydon, distributing samples of brownies made with the new product.

Santander 123 Current Account Roadshow – visited 12 cities over six days to engage customers as well as Santander staff with its latest current account. Two branded buses and six installations toured the country, visiting city centres, train stations and shopping centres.

Nestlé’s ‘Battle of the Breakfasts’ campaign – to tie in with the advertising campaign educating the public about the different nutrition values of a variety of breakfast options, Nestlé had brand ambassadors handing out samples of Nestlé cereals Honey Cheerios, Shredded Wheat and Raisin Oats & More.

Quotemehappy Happy Hit Squad – carried out a range of good deeds in the capital including helping to clean up the streets of London, welcoming people off the London Eye and starting a conga outside St Paul’s Cathedral. They also visited Bluewater shopping centre, where they carried out a number of good deeds tied in with Mother’s Day and helped TV chef James Martin by cleaning his car.

Oreo’s Dunk 4 Fun – Has been touring the country, including Sheffield’s Meadowhall, with a Connect Four inspired activity, where shoppers can compete against each other in a giant Oreo Dunk 4 Fun game. Visitors to the stand have also had the opportunity to try samples of Oreo biscuits and milkshake.