The new store format includes large display screens as well as interactive customer displays within the store allowing customers to access the DFS website and room planner app. These in-store screens provide the customer with the ultimate shopping experience, which is inline with Westfield’s own customer service and experience strategy.
The DFS opening at the 1.6m-sq ft shopping destination follows the new signings of designer children’s clothing retailer Kiddicare as well as Mothercare, DSG, Theo Paphitis’ Boux Avenue and the new indoor children’s game centre, ‘Quest for Adventure at Merry Hill’.
Westfield director of operations Bill Giouroukos said: “DFS adds further diversity to the offer at Westfield Merry Hill. It is a popular brand, which is using the latest innovative technology and store concepts to help attract and assist its customers. This is inline with Westfield’s own strategy to give customers the most cutting edge technology and experience.”