Toys R Us pops up at Silverburn
Published: 17 October, 2013
Glasgow mall selected for Scotland’s largest Christmas store
Hammerson has signed Toys R Us, Britain’s biggest toy and babycare retailer, for its latest Christmas store at Silverburn in Glasgow. The 9,700-sq ft letting follows in the footsteps of successful pop-up concept stores, 1D World, and Lydia Brights woman's fashion and gift boutique, Bella Sorella.
Mike Coogan marketing and ecommerce director at Toys R Us, said: “We’ve chosen Silverburn in Scotland; it’s a great centre with a great reputation, serving a really strong catchment.”
Martin Plocica, director of UK shopping centres at Hammerson, added: “Toys R Us is a great global brand, and a very strong addition to our retail offer at Silverburn given the centre’s significant popularity with families.
Their decision to open such a large pop-up store highlights the centre’s strong destination appeal. This concept enables retailers to test new store formats, within a strong catchment area and Silverburn has achieved great traction with pop-ups during 2013.”
Silverburn achieved planning consent for a 200,000-sq ft leisure extension earlier this year, and secured seven new brands in the last 12 months, including a new SuperDry regional flagship.
Hammerson dealt directly and Johnson & Co represented Toys R Us.