Shopping Centre

Online leasing pop-up platform proves perfect fit for Cadbury

Published:  11 June, 2014

We Are Pop Up, the commercial property platform for online short-term leasing, has completed a retail deal with Cadbury as part of the confectioner’s summer marketing campaign. 

The Cadbury Joy boutique took over an independent footwear store in Covent Garden and replaced the stock with chocolate shoes.

Nicolas Russell, co-founder of We Are Pop Up, said: “The Cadbury’s leasing agreement used a contract created by our legal partners Hogan Lovells. The agreement is automated, and issued online – bringing landlord and tenant to a closed deal within a week.

“What makes our pop-up platform unique is the speed and ease for both landlord and tenant. Not only are we working on individual projects, we now deliver entire pop-up villages in Europe, which work particularly well in shopping centres where there is a need for a varied tenant mix, higher footfall and/or the landlord needs to mitigate empty rates.”