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White Stuff signs at Bluewater

Published:  10 September, 2014

7,000-sq ft statement store to open before Christmas

Land Securities has signed White Stuff, the lifestyle and fashion retailer, for a statement store at Bluewater, Europe’s leading retail and leisure destination. The brand has taken a 7,000-sq ft shop on the upper Guildhall, Bluewater’s premium mall, adjacent to Apple, The White Company and Urban Outfitters. The store will open late this autumn.

Russell Loveland, portfolio director at Land Securities, said: “White Stuff is another great addition to Bluewater’s aspirational fashion and lifestyle offer. The brand already has a strong following via its concession in John Lewis, and has been seeking a standalone presence for some time. Working closely with White Stuff, we have created the ideal statement store position, with great visibility on the upper Guildhall and very strong complementary brands.”

This news is the latest in a series of announcements from Land Securities regarding additions to Bluewater’s unique retail and leisure offer. Steamer Trading Cookshop and Bill’s are both set to open in October, followed by American Eagle in November.

The announcement also coincides with another very strong monthly performance from Bluewater, with sales in August up by 10.5% compared to the same time last year versus the BRC-KPMG figure of 1.3% for the UK as a whole. Bluewater’s footfall was also up by 4.4% for the month compared to August 2013.

CBRE acted for Bluewater. White Stuff was represented by Penningtons Manches.