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We Are Pop Up positioned for growth

Published:  29 April, 2015

Online property platform We Are Pop Up appoints industry experts

We Are Pop Up, the pioneering pop-up property online marketplace, has appointed four industry heavyweights to its board of directors and advisory board. Ashley Blake, Juliette Morgan, Nigel French and Mike Davidson are joining the start-up in advisory roles.

We Are Pop Up is a peer-to-peer marketplace which connects landlords of empty retail units directly with tenants looking for short-term space for shops, restaurants, exhibitions and one-off events. It eliminates the need for a middle man to broker a deal.

Ashley Blake joins the company as non-executive director. Heran Land Securities' £4bn shopping centre and leisure portfolio until 2014, before launching his own £200m leisure property fund, Otium Real Estate.

Juliette Morgan, who joins We Are Pop Up as an advisor is currently the London lead for Cushman & Wakefield's global tech team, and is head of property for TechCity UK. In association with Spire Ventures she also set up Pi Labs, a mentor-led programme which supports disruptive property start-ups and focuses on accelerating the digitisation of space.

Nigel French is the second addition to We Are Pop Up's advisory board. He represents the European interests of Marvin Traub, New York’s leading retail property advisory firm. He founded Nigel French Enterprises, the world’s first fashion forecasting service, back in 1967, securing Bloomingdales as his first client.

Also joining the advisory board is Mike Davidson, former head of retail operations at Land Securities, where he oversaw the day-to-day operation of the shopping centre portfolio.

Nick Russell, CEO of We Are Pop Up, said: “Our new board members bring with them strategic knowledge and expertise which will be invaluable as the business expands across Europe and beyond.”