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Victoria’s Secret signs at intu Lakeside
Published:  10 September, 2015

US lingerie chain takes 11,000-sq ft flagship store

The new 11,000 sq ft store will be situated in a prime location on the upper mall, close to other top international retailers including MAC, Hugo Boss, Tag Heuer, Goldsmiths Boutique, Hamleys and recently opened, Kurt Geiger.

“Intu Lakeside attracts 25 million customer visits every year; that’s the equivalent of filling Wembley Stadium every day,” said Julian Wilkinson, regional director of intu. “With 70 per cent of customers being female and with a keen eye for fashion, we’re confident that an aspirational lingerie brand like Victoria’s Secret will flourish. Providing our customers with the retailers they want is vital to ensuring that they enjoy their time with us, and go home a happier than when they arrived. It means they’ll visit us more often, and that’s great news for all the businesses operating at intu Lakeside.”

As well as an evolving retail offer, intu has acquired permission for a £100m leisure development to deliver cafés, restaurants and family entertainment venues focussed around a new public square. In addition, planning permission for an hotel has also been approved while outline planning consent has been obtained for a £180m retail extension, which includes improvements to transport links.