Shopping Centre

Mercedes-Benz pops up at intu Trafford Centre

Published:  23 September, 2015

Mercedes-Benz brings its experiential brand marketing campaign to Manchester with pop-up shop at intu Trafford Centre. 

Customers visiting the centre before 11 October will have the chance to be fully immersed in the Mercedes-Benz experience in the ultramodern store.

The pop-up – run by Mercedes-Benz Manchester Central – will showcase different models every week, and will allow shoppers to get up close and find out more about the vehicles.

A host of Mercedes-Benz collection items will be available in store, including pieces from the Mercedes AMG Petronas Formula One range. Those on the lookout for a new car can use the in-store Mercedes-Benz configurator to review the selection available. And to entice customers in, the dealership will showcase the brand’s automotive innovation with two Mercedes-Benz smart models located outside the centre.

Roger Binks, customer experience director of intu, said: “We’re seeing more and more innovative brand activations across our centres. What we’re doing with Mercedes-Benz is a great example of how a household name can reach a new audience, in a very different way. We’re able to surprise and delight our customers by adding something a little different to the usual shopping centre experience and giving Mercedes-Benz the opportunity to immerse customers in their brand in an exciting and creative way.”