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Bluewater bags New Look Men

Published:  10 May, 2016

New Look Men selects Bluewater for South East debut

New Look, the global fast-fashion brand, is to open its first dedicated menswear store in the South East at Bluewater. The 4,300-sq ft store will be the largest opening for the brand and is situated on the upper Thames Walk, joining the recently upsized Next and forthcoming 40,000-sq ft H&M flagship.

Russell Loveland, portfolio director at Land Securities, co-owner and asset manager of Bluewater, said: “Menswear is a key product category at Bluewater, and so New Look’s standalone menswear store is an ideal addition to our mix. Also, as the only New Look Men store in the region and the largest in the brand’s portfolio, it further increases Bluewater’s appeal as a destination providing a unique range of brands and experiences for guests.”

The news follows the recent expansion of numerous other leading high street fashion brands, including statement stores from Next, FatFace and Topshop. In addition, H&M is currently fitting out its new 40,000-sq ft store ahead of opening this autumn.

CBRE and Time Retail Partners acted for Bluewater.