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intu Lakeside signs Nickelodeon

Published:  12 May, 2016

50,000-sq ft Nickelodeon-branded family entertainment centre to open at Essex mall

Intu has reached an agreement with media giant Viacom International Media Networks and theme park operator Parques Reunidos to develop a Nickelodeon-themed indoor family entertainment centre at Lakeside. The attraction will anchor the new leisure development at intu Lakeside and is expected to open in 2018

The new family entertainment centre will be highly interactive with a large variety of adventure zones, dedicated space for the younger members of the family, numerous attractions and Nickelodeon-themed rooms perfect for birthday parties and family get-togethers. Kids and families will be delighted by the colourful décor and experiences like character meet-and-greets featuring some of Nickelodeon’s most beloved characters, such as SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles, PAW Patrol and The Fairly OddParents. Building on intu Lakeside’s highly successful catering offer, it will have a dedicated food and beverage area and Nickelodeon retail space.

Martin Breeden, development director at intu, said: “It is our goal to create innovative and compelling experiences for all our visitors and by working with Parques Reunidos and Nickelodeon we will be able to offer a new and exciting experience at one of the busiest and most successful centres in the UK.

“This partnership is the next phase of our masterplan for intu Lakeside, which already has an annual footfall of 23 million, and will see us take our first step in creating a new and compelling leisure experience that lasts from early morning through to late evening. We’re curating a new and compelling experience bearing all the hallmarks of the intu brand for our loyal catchment that will increase dwell time and visit frequency. “