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Two new brands sign at LDO

Published:  30 May, 2016

TM Lewin and Fiorelli latest to open at London Designer Outlet

TM Lewin and Fiorelli have opened their first outlet stores inside the M25 at Wembley Park’s London Designer Outlet.

Both TM Lewin and Fiorelli opened at LDO over the final May Bank Holiday weekend to become the latest brands to launch outlets at the centre. Opened at the end of 2013, it is the only outlet centre in London its 50 stores include Jack Wills, M&S, Nike, The North Face, Superdry, Next, H&M, Kurt Geiger, Clarks and Adidas. LDO's 20 restaurants include Cabana, Wagamama, Ping Pong, Prezzo and Pizza Express, and LDO also has a nine-screen Cineworld cinema and children’s play park.

LDO delivered a 21 per cent rise in like-for-like sales, and footfall up by 15 per cent to 6.5m over the year to 31 March 2016. Asset manager Realm is forecasting 7 million guests in 2016.

Centre manager Sue Shepherd said: “Both brands provide our guests with even more reasons to visit LDO and further strengthen its offering as a leading outlet retail and leisure experience, which includes our wide range of popular shops, 20 restaurants and nine-screen cinema.”