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New flavour for Lakeside
Published:  29 June, 2016

Menchie’s opens first European store at intu Lakeside

intu has signed up frozen yoghurt chain Menchie’s first European store at intu Lakeside where the American brand hopes to start replicating the success of its 500 other outlets across 13 countries.

Menchie’s was founded in 2007 with a single outlet in Los Angeles’s Valley Village and is now the world’s largest self-service frozen yoghurt chain with a presence in countries including China, Japan and Australia but this is the first time it has opened a store in Europe. Menchie’s offering includes nearly 100 flavours and 70 toppings with non-fat, low-carbohydrate, no-added-sugar, gluten-free, vegan and dairy-free options included within its menu.

It is the latest catering brand to open at intu Lakeside ahead of a new leisure extension being created at the centre. The 225,000-sq ft extension will host Nickelodeon’s first UK shopping centre attraction and forms part of intu’s £600m, three-year development programme which will bring a range of new leisure facilities to its shopping centres across the UK.

Rebecca Ryman, regional director of intu, said: “intu Lakeside’s new leisure offer…makes intu Lakeside exactly the right space for exciting brands like Menchie’s to firmly establish themselves within the UK and European markets for the first time and benefit from the increased number of visitors set to visit the centre from further and for longer.”