Shopping Centre

Hammerson and Maynineteen launch the Your 5 Tour

Published:  04 October, 2016

Experiential shopping campaign rolls out across Hammerson shopping centres

Experiential retail events agency Maynineteen has kicked off its Autumn/Winter 2016 Your 5 tour across UK Hammerson shopping centres. The creative idea behind the Your 5 concept was the idea that French women update their wardrobes by introducing just five quality key items each season. By introducing five pieces shoppers can enhance their existing wardrobe and create new looks that last.

The Your 5 event visits each of the nine Hammerson shopping centres, over five weeks. From the backdrop of a bespoke set, professional stylists present the 5 key fashion and beauty items from the Autumn/Winter 16 collections with the key message being ‘buy less, choose well’.

Maynineteen initially launched the Your 5 tour to introduce the Spring/Summer 2016 collections. The results were impressive with retailers selling out of items selected by the stylists. Retailers involved with Your 5 Autumn/Winter 2016 include Jigsaw, Reiss, Cos and Whistles among others.

Maynineteen founder and marketing director, Katie Coombes, said: “We are very excited about the launch of Your 5 Autumn/Winter 2016. The buzz and excitement from our initial Your 5 Spring/Summer event created a rise in footfall and revenue for retailers who took part. The Your 5 concept was incredibly influential as professional stylists advised shoppers to buy key items that would last beyond the current season. Mayninteen creates experiential events that aim to directly influence how customers think, feel and behave and the Your 5 concept is a perfect example of this."