Recent research by shopping centre specialists ROI Team suggests centre managers are currently getting the balance right. ROI Team interviewed shoppers in North London about their views on ‘being on camera’ whilst shopping, and how security regimes in shopping centres today made them feel.
The research reveals that a substantial majority of shoppers actually find the presence of camera surveillance reassuring. Fewer than 1 in 10 find it an intrusion or something to be avoided
ROI’s research shows that more than three quarters of respondents believe that managers are striking a good balance between necessary security measures and freedom of access in shopping centres. In fact among the most financially challenged, almost a third are inviting managers to provide additional security to assure their safety.
Andrew McCall, managing director of ROI Team, said: “Our research shows that shoppers appreciate the efforts that centre managers are making to provide for a safe and secure shopping location. Far from being deterred, shoppers mostly find the knowledge of CCTV surveillance to be a reassuring factor.”