Shopping Centre
The Vitality Index - January 2014
Published:  06 March, 2014

There has been a steady flow of furniture companies looking to raise brand awareness of their products and local stores. Likewise, local gyms, home improvement companies and photographers have been promoting their offerings. Food retail bookings for Mediterranean markets and speciality ice cream have also been popular and brand experience has seen a rise in experiential automotive bookings to promote new models.

Top Brand Experience Events


Change4Life visited shopping centres including Manchester Arndale to educate families in different ways in which they can lead healthier lives. Visitors to the stand had a go at fun activities for all the family and found out how easy it is to make simple food swaps for healthier like-for-like options.

Gillette Kiss & Tell Experiment

Gillette conducted a live Kiss & Tell experiment at Trinity Leeds to see whether women prefer kissing their man when he has stubble or when he is clean shaven. Gillette offered professional shaving experiences to males free of charge with Gillette Fusion Proglide Power.


Guinness handed out branded England scarves to England fans as they made their way to the opening 6 Nations match against France in Paris via the Eurostar.

Thomas Pink

As England supporters made their way across the channel to Paris for the England vs France rugby match, Thomas Pink rewarded fans with a free mini limited-edition rugby ball when they purchased a shirt at St Pancras International.