The work, due to be carried out over the next five months, is in-line with Capital & Regional’s long-term strategy to reposition the 900,000 sq ft centre to tap into the area’s affluent catchment, and will involve the creation of a new community space for the town and a new modern fashion zone.
Capital & Regional will carry out extensive improvements to the centre including an extensive facelift for Worcester Square with bold, modern décor and the creation of contemporary, double storey, glass fronted shop fronts on Evesham Walk.
Mark Bourgeois, executive director at Capital & Regional, said: “Our significant investment in the Kingfisher reflects Capital & Regional’s commitment to Redditch town centre and to strengthening its position as a sub-regional dominant retail destination.
“We are creating further opportunities for retailers to trade well and grow sales as we continue our investment in Kingfisher. The work we have carried out to date and the next phase we have planned supports this and we are confident that we can deliver a scheme that genuinely benefits the community.”
The enhancements follow the £2m redevelopment of ‘The Hub’, which saw the creation of a dedicated 35,000 sq ft leisure quarter. New occupiers include Nandos and The Real China together with a new Pure Gym complementing the existing seven screen Vue cinema.