The Cadbury Joy boutique took over an independent footwear store in Covent Garden and replaced the stock with chocolate shoes.
Nicolas Russell, co-founder of We Are Pop Up, said: “The Cadbury’s leasing agreement used a contract created by our legal partners Hogan Lovells. The agreement is automated, and issued online – bringing landlord and tenant to a closed deal within a week.
“What makes our pop-up platform unique is the speed and ease for both landlord and tenant. Not only are we working on individual projects, we now deliver entire pop-up villages in Europe, which work particularly well in shopping centres where there is a need for a varied tenant mix, higher footfall and/or the landlord needs to mitigate empty rates.”