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Wafflemeister steps up expansion plans
Published:  21 October, 2014

Wafflemeister plans a further 10-15 sites over the next 12 months

The Belgian Liege waffle specialist is opening a store at 50 Clarence Street, Kingston upon Thames and also launched a pop up in Westfield White City in June, which it plans to convert to a permanent lease.

Wafflemeister sells over 1.2m waffles, 14 tons of gelato and 20,000 thick shakes a year. The company also supplies freshly baked waffles to independent retailers such as Harvey Nichols.

Advised by HDH, it is also in negotiations to open a unit at Liverpool Street Station this month and more sites are expected within the coming months.

Wafflemeister has taken a sub-lease on 2,124 sq ft at 50 Clarence Street, which is adjacent to HSBC, opposite Marks & Spencer and close to Pret a Manger, Clarks, Topman and Superdrug.

Charlie Catterall of HDH said, “Wafflemeister trades from several locations in the UK, United Arab Emirates and Malaysia. This is a rapidly expanding and exciting brand looking for sites with a heavy footfall including airports, railway stations, high streets and shopping centres.”