The decision by many UK retailers to go on Sale four weeks ahead of Christmas paid off for Hammerson which saw over half a million shoppers head to its centres on the day after Thanksgiving.
Compared to the last Friday in November 2013 footfall across Hammerson’s shopping centres in major cities was up 17 per cent and up over 30 per cent when compared to the same day in 2009, when retailers still preferred to sell at full price.
At Brent Cross in North London, footfall was up over 50 per cent compared to last year and the picture was consistent across the UK with Silverburn in Glasgow also seeing a 22 per cent increase in shoppers during the day.
Big ticket electrical items and gadgets were in demand alongside clothing, with strong performances from many fashion and accessories brands.
Hammerson chief executive David Atkins said: “We knew that Black Friday was going to be popular with consumers this year however the breadth of retailers taking part across our centres and signs of strong trading performances means that Black Friday is undoubtedly here to stay. Our centres all saw dramatic increases in footfall, which has kick-started the Christmas shopping season, and we have seen retailers extend discounts for the entire weekend to maximise impact for shoppers. In coming years this date could challenge Boxing Day as retailers’ biggest event of the year.”