The offer – due to close in early December – will allow the company to expand into a wider range of locations. It is already present in all of the UK’s top 10 centres and across the entire UK portfolios of intu and Hammerson. And according to founder and CEO Ian Hobson, demand is growing from department stores, transport hubs, leisure venues, universities and hospitals.
Since 2012, when Westfield offered free charging at Stratford City during the London Olympic Games, shopping centres have increasingly offered charging as a free service to shoppers according to Hobson. And Chargebox research shows that shoppers see it as a valuable addition to customer service.
76 per cent of the people Chargebox questioned said they suffered from Nomophobia – the fear of their mobile running out of battery. 61 per cent of respondents said phone charging influenced their decision to use that particular shopping centre, and 78 per cent of respondents who did not use Chargebox’s service would have liked to and believe it would have improved their shopping experience.