Nespresso has launched its new pop-up boutique at Brent Cross shopping centre. The new pop up launch follows the hugely-successful pop-up at Bluewater shopping centre in August, which led to the opening of a permanent boutique last month. This concept will be touring the UK and Ireland throughout 2016 and is part of the Nespresso strategy to trial new concepts and locations to deliver the unique Nespresso experience directly to new customers.
Francisco Nogueira, Nespresso UK & ROI managing director said: “We are pleased to roll out our successful Boutique concept on a smaller scale at this new location, inviting shoppers to sample our innovative brand experience. We created the pop-up as a direct result of feedback from club members and we look forward to welcoming existing and potential club members to experience our 23 grands crus and machines. This pop-up concept is enabling us to invite the public to engage directly with the brand at a range of locations in the UK and Ireland.”