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New entrant chooses Nottingham
Published:  25 February, 2016

Scandinavian style debuts at intu Victoria Centre as Søstrene Grene enters UK

Søstrene Grene, a pan-European retail chain that first started business in Denmark in 1973, is coming to the UK having chosen intu Victoria Centre as the location for its first store.

The retailer has signed up to 4,275 sq ft of space for a period of ten years, and will be situated on the upper level of the shopping centre between House of Fraser and the new restaurants by the Grade II listed Clocktower.

Translated into English as ‘Grene Sisters’ after the founders Anna and Clara Grene, Søstrene Grene is a major lifestyle brand providing customers with a range of new and innovative designs within their product categories, such as designer home accessories, kitchenware, gifts, stationery, children’s toys and interior furnishings.

Bjørn Bach Eriksen, COO and head of retail expansion, at Søstrene Grene, said: “We’re excited to bring our concept to the UK and intu Victoria Centre, located in the heart of England, is a great place to start. We hope the store will be a big success and look forward to working with intu to further invest in our move to the UK.”

Agents for intu Victoria Centre are FHP and JLL.