The British Council of Shopping Centres has unveiled a vision for renewal that will aim to make the trade body more relevant to an industry that has undergone radical change. President Mark Bourgeois and chief executive John Coyne have published the conclusions of a strategic review that was launched in 2014. It calls for a new approach based on three pillars:
- Providing market leading career and business development opportunities
- Raising and recognising professional standards
- Leading campaigns and influencing key decision makers
Broadly, the plan aims to increase the diversity of the BCSC’s membership, and to make it more responsive to members’ needs with a more accessible head office secretariat.
Among the specific proposals are a renaming and rebranding to reflect the new priorities; a re-focussing of the annual conference and the launch of a chief executives’ forum bringing together key developers and investors; a revamp of the BCSC awards programmes and the separation of membership activities from the BCSC’s commercial activities.
Introducing the plan, Bourgeois and Coyne wrote to members: “We have consulted extensively as part of this strategic review process, and hope you will be supportive of the direction of travel. However, we are acutely aware that we need to be better at communicating and consulting with members in the future and have made commitments in this plan to do so.”