Paloma, the independent Italian fashion brand, has opened its first store in Wales at the St Davidís centre in Cardiff. The 2,000-sq ft Paloma boutique is located on St Davidís Grand Arcade, opposite The White Company.
Currently trading from a store in Brighton, St Davidís marks the beginning of an expansion plan for the brand, as it targets key locations in the UK to create a select number of flagship stores.
This follows a successful year for the St Davidís Partnership, a joint venture between intu and Land Securities, which secured over 90,000 sq ft of lettings and a number of key store openings last year, including the largest H&M store in the UK.
Speaking, Colin Flinn, regional director at intu, said on behalf of the St Davidís Partnership: ďPaloma is a very strong addition to St Davidís line-up, adding to the mix of independent retailers that complement the major high street brands. Our strategy of developing the mix at St Davidís in this way ensures the centre remains not only the number one retail and leisure destination in Wales, but one of the most in-demand centres in the UK.Ē