Real Estate Partners, the pan-European investment and incubation platform for innovative commercial real estate companies, has completed the acquisition of We Are Pop Up in cooperation with its subsidiary BrandSpots.
We Are Pop Up is a unique online retail property platform for short-term leasing, originally launched in 2012 as a way to connect brands with landlords looking to fill temporary store locations. We Are Pop Up seeks to utilise vacant property and connect suitable spaces with retailers and brands.
The online platform provides a virtual meeting place for brands and a viewing space for retail property in London and New York City. Since fruition, the company built up a network of 25,000 registered users including global brands such as Adidas, Google, Sonos and Urban Outfitters.
Leon Goldwater, chairman of REP, said: “We Are Pop Up is an exciting platform with a well-established presence in the retail market. Together with BrandSpots co-founder Ilona Taillade, we look forward to building on this success and bringing the expertise and investment required to take We Are Pop Up to the next level.”
Following the acquisition, REP will focus on ensuring continuity for existing users – both retail entrepreneurs and property owners. Long-term development plans will concentrate on accelerated growth and expanding the company’s presence in new markets.