British perfumers, Penhaligon’s, has opened its first standalone store in the South East at Bluewater, Europe’s leading retail and leisure destination. The 253-sq ft boutique offers the brand’s full range of fragrances and grooming products and is one of only a handful of standalone Penhaligon’s stores in the UK.
Lance Patterson, CEO at Penhaligon’s added: “We are very pleased to have opened our doors at Bluewater and begun trading at such a popular destination. We look forward to sharing our passion for fragrance via this first regional store, and introducing people to our unusual and distinctive collection of fragrances and grooming products.”
Russell Loveland, portfolio director at Land Securities, co-owner and asset manager of Bluewater, said: “The store opening is a wonderful addition to the Lower Guildhall and Bluewater’s premium offer as a whole. Penhaligon’s is a distinguished brand, which will heighten Bluewater’s stellar line-up and further distinguish the centre as a leading retail and leisure destination.”
CBRE and Time Retail Partners acted for Bluewater. Apostle Retail represented Penhaligon’s.