Liverpool One hosted a colourful carnival event over the Bank Holiday weekend, as a Brazilian themed parade took to the shopping complex. The parade wove all over the streets of the scheme, finishing up next to the recently opened Victoria Secret’s store on South John Street with a red, white and blue confetti finale.
The was inspired by the recent Rio Olympics, and featured a carnival band and Samba dancers, together with freestyle footballers, hula hoopers, ribbon dancers, stilt walkers, live music and sporting activities on Chavasse Park for local families. Chavasse Park was been transformed into a miniature Olympic village with activities including a running track, long and triple jump and cycling.
Commenting on the bank holiday activities, Miles Dunnett, of Grosvenor Europe, said: “This event is one of the largest staged events of the year at Liverpool One, and demonstrates our commitment to provide an engaging customer experience at every turn. As a result of our ongoing initiatives and strong retail and dining offer, our footfall is ahead of last year by 2.5 per cent and sales are up by 5 per cent.”
This news follows a growing list of leading retailers selecting Liverpool One for regional flagships, including the recently opened Victoria’s Secret, Michael Kors, Flannels, Zara, Hugo Boss, Reiss, Ted Baker and the soon-to-open White Company boutique.