Intu and MBNA have reached a ground-breaking commercial agreement – which they believe to be a UK first – reaching a potential 35m intu shoppers a year. Developed with MBNA, the new credit card forms an integral part of intu’s strategy to build its national consumer-facing brand by offering intu credit cardholders a range of benefits whenever they spend, including intu gift cards. Cardholders can access exclusive offers with retail and leisure brands in intu centres, from entertainment to leisure and dining.
Trevor Pereira, intu’s digital and commercial director, explained: “Thanks to intu’s nationwide scale and consumer-facing brand, we’ve been able to team up with the UK’s leading credit card experts, MBNA, to create a sector-first commercial agreement that will form an integral part of our ongoing brand-building strategy and help all our retailers to flourish.
“Our combined expertise in retailing, customer experience, payments and rewards has enabled us to create something very special for millions of shoppers around the UK. With the new intu credit card, we’ll be extending our customer-first approach straight to the wallets of our customers, providing them with moments of delight through our value-added benefits and rewards, which we have developed though the relationships we have in retail and leisure.”
Cardholders will be eligible to claim up to £60 worth of intu gift cards in the first year by spending £5,000 on their card, and they will receive a range of benefits including membership of the Gourmet Society as well as exclusive intu offers from entertainment to leisure and dining.
The card carries a representative APR of 16.9 per cent pa.