The Poppy Appeal 2016 launched last weekend as The Royal British Legion encouraged people to ‘rethink Remembrance’ during this year’s campaign.
After an incredible response to last year, The Royal British Legion has partnered up with retail spaces up and down the country to set up pop up stalls. All sales generated have gone to help raise vital funds for the important work The Royal British Legion does in providing care and support to members of the British Armed Forces, veterans and their families.
At Bluewater, Kent, activity included two teams of ‘super heroes and real heroes’ taking on a tug of war and collection challenge at the Legion’s Kent Poppy Appeal launch at Bluewater, ‘highlighting a modern approach to the way we remember’. Collections are taking place between October 29 and November 11 and a commemorative two-minute silence is being held at 11am on the 11 November.
Speaking about the launch, Graham Ferris community fundraising manager for South East said: “During the Poppy Appeal this year we’re asking people to widen their lens when they reflect on Remembrance. The Legion is here for all generations of the Armed Forces community, and it’s important to remember there’s a new generation that needs your support.”
The Royal British Legion’s director of fundraising Claire Rowcliffe added: “The Poppy Appeal 2016 is encouraging the public to recognise the service and sacrifices made across all generations of the British Armed Forces. The Legion’s role remains as contemporary and as vital as it has ever been supporting today’s generation of Service personnel, veterans, and their families whether living with an injury or illness, coping with bereavement or finding employment.”