The contract covers eight malls including premier locations such as Bullring in Birmingham and Cabot Circus in Bristol and the sites available within Hammerson’s portfolio will provide advertisers with access to more than 140 million shoppers every year.
. Limited Space will have the rights to manage a network of advertising formats including Adlift, lift door advertising sites placed in prominent mall locations, Panoramic sites, advertising on the back of mall lift shafts and hanging central mall banners
David O’Neil, head of commercialisation at Hammerson, said: “As shopping centres become lifestyle destinations, OOH advertising increasingly makes a vital contribution to the consumer experience. Limited Space provides a unique offer in the shopping centre environment that we believe contributes to our ability to offer immersive experience opportunities to our brand and retail partners.”