Grosvenor Europe has launched an augmented reality app at Liverpool One. The free Liverpool ONne Tree Fairies AR app encourages visitors to capture their own tree fairy on Liverpool One’s 30-metre illuminated Christmas tree in Paradise Place. Visitors can name and share their fairy on social media for a chance to win a Liverpool One gift card.
Launched to coincide with the switching on of Liverpool’s city-wide Christmas lights, the app has already generated positive interaction on Twitter, and many visitors have made a special trip to find and share their own tree fairy.
Grosvenor Europe director Miles Dunnett said: “Ensuring visitors have a great experience when they visit Liverpool ONE is vital to its ongoing success. Innovation is key to this, so Grosvenor Europe works continuously with our retailers and other occupiers to find new and exciting ways to interact with, and attract more, visitors.