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Black Friday fails to deliver footfall
Published:  29 November, 2016

Black Friday footfall declined by 8 per cent year-on-year as retailers extend promotions

UK shopper traffic on Black Friday fell significantly by 8 per cent year-on-year, according to ShopperTrak. With £1.27bn billion sales predicted to have been made, there was a marked decline in footfall on the high street on Black Friday itself. This follows a fall in shopper traffic on Black Friday last year, dropping 4.05 per cent year-on-year in 2015.

While the year-on-year figures were down, Black Friday footfall was up 25 per cent week-on-week. Of the shoppers that did take to the high street on Black Friday, visitor numbers peaked between 11am and 3pm, only showing a 2 per cent decline year-on-year. Early evening shopping also proved popular, footfall between 7-8pm showed a 0.7 per cent year-on-year increase on Black Friday 2015.

Steve Richardson, UK and MEA Director at ShopperTrak, said: “This year the way retailers have implemented their Black Friday promotions have shifted, with many extending their discounting periods and moving away from the ‘single day flash sale’ model we saw in Black Fridays prior to 2014.”