Cornish fashion brand Seasalt has opened its first Welsh store at the centre in a 1,829-sq ft unit located next to Jo Malone and Cath Kidston on the corner of The Hayes and Tredegar Street.
Joining Seasalt is the unique and expanding women’s fashion brand, Apricot, which has launched a 4,562-sq ft store adjacent to Accessorize and Primark. The news follows Victoria’s Secret opening its 10,000-sq ft store on Grand Arcade last month, a Welsh debut for the brand.
Speaking on behalf of the St David’s Partnership, a joint venture between Land Securities and intu, Colin Flinn, regional director at intu, said: “The addition of Seasalt and Apricot to the St David’s line up reinforces our exceptional fashion offer as we continue to be the destination of choice for growing retailers looking to expand outside of London. This follows recent debuts from other strong brands such as Victoria’s Secret, meaning the new additions will be in great company, sitting alongside other industry-leading retailers.”
JLL and Cushman & Wakefield advise the St David’s Partnership. Insight Retail and Cushman & Wakefiled acted on behalf of Seasalt.