Part of the unsuccessful Glow events space at Bluewater is to be converted into a four-screen extension for the existing Showcase Cinema de Lux, adding to the existing 13 auditoriums. Due to open in late 2017, the new screens will be connected to the existing cinema via a link bridge.
The 50,000-sq ft Glow opened in 2013 and hosted events from comedy nights and boxing to jobs and wedding fairs but it failed to secure regular bookings and was often unused.
As part of the expansion, a large format XPlus auditorium will be added, with a supersized, giant screen, which will provide crystal clear projection, ultra-sharp image quality and the brightest 3D experience, as well as a Dolby Atmos sound system, the ultimate multidimensional sound experience. Every new seat will be a fully customizable electric recliner, giving guests the opportunity to lie back and relax whilst watching the latest blockbusters.
Mark Barlow, general manager Showcase Cinemas UK said, “Showcase Cinema de Lux in Bluewater is hugely popular with our guests. The expansion will offer even more people the opportunity to enjoy the best cinema experience in unrivalled comfort. The introduction of an IMAX to Bluewater in 2013 and refurbishment in 2014 proved very popular, and we look forward to the additional screens opening next year.”