Unibail-Rodamco Germany has improved the shopping experience at CentrO Mall in Oberhausen, Germany, by adding 10 curved LED displays. Daktronics designed, manufactured and installed all of the displays to provide flexibility in content from advertising messages and marketing campaigns to ambient lighting and full feature clips on nearly 250 sq m (2,700 sq ft) of digital canvas.
"Consumers expect more from shopping centers today than a mere retail destination," said Olivier Nougarou, CEO of Unibail-Rodamco Germany. "We would like to surprise our visitors again and again, arouse their curiosity and give them the opportunity to go on a discovery tour. The unexpected digital signature provides us an exceptional platform to attract the attention of customers and inspire them with impressive experiences."
Four main curved displays each measure 4.44m high by 7.92m wide, each providing 35.13 sq m of digital canvas for prime messaging and features. Another six displays are installed together at the heart of this project to create a nearly 110-sq m elliptical display that measures 1.58m high by 67.48m in circumference. All displays feature 6-mm line spacing to show crisp, clear imagery at closer viewing distances associated with this shopping center application.
The technology is capable of showing live and recorded video, animations and graphics, real-time information updates, and any other desired content.