The White Company has opened its upsized store at Bluewater, Kent. The luxury lifestyle brand has almost doubled in size, taking on a 5,881 sq ft statement store on Bluewater’s lower Guildhall.
The new store combines the brand’s complete range of exclusive lifestyle products, including women’s fashion and accessories, homewares, beauty products and childrenswear.
Russell Loveland, portfolio director at Land Securities, co-owner and asset manager of Bluewater, said: “The upsizing of the site to a statement store highlights Bluewater’s success for the brand as a location, enabling them to offer the best possible expression of their brand and a more comprehensive product range.”
Sarah King, director of property at The White Company added: “We are delighted to open the doors of our new statement store at Bluewater, a site that has been a longstanding top-performing location for us. The new fit-out embodies our brand perfectly and will enable customers to discover an expanded product range and enjoy an inviting and seamless White Company experience.”
CBRE and Time Retail Partners acted for Bluewater. Space RPC represented The White Company.