Wykeland Beal has announced that independent vintage fashion brand, Poorboy Boutique, is to take a 1,000 sq ft store located in the Fruit Market, Hull. Opening later this month, the brand will be the first retailer to launch on Humber Street as part of the £80m rejuvenation project led by Wykeland Beal as part of Hull’s year as UK City of Culture in 2017.
Poorboy Boutique specialises in classic clothing from brands such as Barbour, Burberry, Adidas, Levi’s, and Tommy Hilfiger, as well as stocking a range of unique, remastered pieces. Pre-loved and unwanted garments are collected from all over the world and transformed into modern, one of a kind items of clothing.
Commenting on the upcoming opening, Riccardo Seaton, Co-owner at Poorboy Boutique, said: “These are really exciting times for the Fruit Market. You can see the changes happening all around. This is the cultural hub of Hull, it’s where tourists visit, where big events take place and people come to socialise. We hope this will be the stepping stone for us to expand to other cities around the country.”
Tom Watson, Development Surveyor at Wykeland Group, added: “We’re already seeing a significant increase in footfall to the area. People are hearing about the transformation of the Fruit Market and are coming here to see the changes for themselves – it is becoming a destination in its own right.”