Limited Space, the shopping centre media specialist, is to invest in a number of new, high impact digital screens to create a cutting edge, responsive digital advertising network that will be worth in excess of £30million in advertising revenue by the end of 2017.
With exclusive contracts to provide or manage large format digital screens in 20 of the UK’s top retail locations, the new Orbit network will take Limited Space’s portfolio to a total of 20 high impact digital screens by the end of 2017 and 27 by the end of 2018. Once fully installed the network will reach more than 600 million shoppers a year. Advertisers will be able to take full domination of the network or take standard 10”, 20” or 30” slots as part of a six minute loop.
Limited Space’s Orbit network will include the UK’s first in-mall giant dual orientation digital advertising screen using rotational technology, launching in May at intu Lakeside. Measuring 7m x 4m, it will be one of three new giant showcase screens that have been installed at key locations at the centre as part of the expansion. All three screens are fully equipped with high definition dynamic display and audio capabilities to create a complete digital showcase.
Matt Gordon, co-founder and CEO of Limited Space, said: “Over the last 14 years we have continued to develop relevant, responsive and interesting communication channels that enable active connection with the shopper and provide the best value to our customers. This new investment is just the start of our plans to create a dynamic shopping centre media portfolio and reinforces our position as the specialists in reaching consumers in the shopping centre environment.”