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Land Securities rebrands
Published:  13 June, 2017

UK property giant evolves its brand to ‘Landsec’

Land Securities Group, the UK’s largest listed real estate company, is to operate under the Landsec brand, building on its philosophy ‘Everything is experience.’

Chief executive Robert Noel said: “At Landsec, experience is at the heart of what we do, it’s not just about bricks and mortar. In a world where people have many choices about where they shop, dine, work, live or spend time, it’s experience that matters.

“This is a natural evolution; in fact, people often refer to us as Landsec already. The focus on experience isn’t a new approach, it’s just a clearer way of explaining what matters to us. Our updated brand reflects our culture, our people and our approach, putting the experience of our customers, communities, employees and partners at the heart of everything we do.”